Wed 13 Apr, 2011
SEO Tips for Your Local Business
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If you have a local, offline business, you want to be well ranked in the search engine so you get local traffic. If you are looking for some good ideas for local SEO, the following techniques will help you.
You are a local SEO marketer so you know how important it is to control your targeted information on the web. This is a big part of local SEO because if you are able to obtain other websites’ information then you have an edge. There are aggregation services targeted towards local listings that go through the whole of the Internet to discover reviews, pictures and any little information that they can list about your company. You can submit your info to aggregation services such as infoUSA and Localeze. However, there’s something that you need to be cautious of here. Your local listings run the risk of incorrect information being located on other websites. When this happens you need to contact the original source of the information and ask for it to be corrected.
When you’re targeting local sites listing services such as Yahoo! Local, Bing Local and Google Places, you should first start off by logging into them and claiming your profile. If you want to claim your profile on any of these sites, there are a few steps you have to complete to verify various facts about yourself, and this includes verifying your phone number and address. Many businesses never think to do this, so it’s a simple way to give you an advantage in your marketing efforts. You should also post pictures to local site listings, as this gives you more credibility when people find your listing. Try to find the best pictures you have handy and upload them, so people have something to see when they find your listing. While these don’t have to be professional quality photographs, you do want them to reflect well on your business, so they should be fairly good.
Try to diversify your anchor text. All SEO marketers understand just how valuable it is to use long tail keywords with your marketing efforts to the search engines; when you practice Local SEO, that is what you’re using. Long tail keywords allow you to play around with the anchor texts of your links, the diversification of your anchor texts and you are better able to expand your efforts. For example let’s say you sell chocolate in New York: don’t just concentrate on “New York Chocolate Store”.
Go ahead and create incoming links for other variations of the same keyword phrase, such as “Chocolate Store in New York”, or “Chocolate Stores in Manhattan, New York.” Don’t ever forget the value that search engines place on anchor texts; use as many different versions as you can think up to raise your rankings online.
Overall, the local SEO tips that we discussed above can make a big difference if you apply them..
Want to know more marketing tips? Read more about the Rapid Profit Formula